Social Norms : The Thais are very sociable and tolerant towards visitors. At the same time they do have, as do all people, accepted social codes of behavior. Although these customs are not as rigid as the conduct regarding the monarchy and religion, an awareness of them by foreigners is always appreciated, even expected in some rural areas where old ways are more rigidly adhered to than in Bangkok.
* Greeting: Thais do not shake hands when they greet one another, instead they press the palms of their hands together chest - or - chin high and bow the head. The gesture is known as the wai. Generally, younger people will wai an elder, who then returns the greeting. Also, it is a strict custom, the wai is held higher by a person greeting someone senior in rank or age. That however is a finer point, and a visitor who observers how Thais greet and tries to make a similar gesture will be much appreciated.
* Head and Feet: These are considered, respectively, to be the highest and lowest parts of the body. Therefore, don't touch anyone on the head , even in a friendly gesture. Moreover, as will be seen in social gatherings, younger people will try to keep their heads lower than those of their elders, and should they past by they will bow their heads as a sign of respect. The same can also be apply between people of lower and higher social rank. As for the feet, it is considered extremely rude to point to a person or an object with one's feet. When sitting opposite anyone, the feet should be tucked away.
* Displays of Affection: Public displays of affection between men and women are frowned upon. Today, some westernized Thai couples may be seen holding hands, mainly among the young in cosmopolitan Bangkok, but this is as far as it goes in polite society.
* Loss of temper: To lose one's temper, especially in public, is regarded as bad manners. Nor does it achieve anything, and one is far more likely to get what one wants by keeping a cool head and concealing emotions. The best advice is always to keep a sense of humour, smile and look on the bright side of things.
* Form of Address: Don't be offended if you are addressed by your first name. This is the normal Thai way, the given name being usually preceded by the universal title khun, which means Mr., Mrs., and Miss. As for Thai names, these are often quite long; thus, all thais have nicknames. So if you find yourself presented with a tongue-twister, don't be afraid to ask politely for the shorter version of the name. Also, don't be offended if someone who knows little English calls out "Hey, you". This is not mean to be offensive, but rather a straight forward translation of the polite Thai greeting. Also, Thais commonly greet each other in the street with "pai nai?", where are you going? Again, this is neither impolite, nor do they expect a literal response.
* Sanuk: This is a Thai word that defies direct translation, but means to have fun and can refer to everything that is enjoyable and gives a feeling of pleasure. It is widely used and is indicative of a culture that considers it would be a dull world if it was all work and no pleasure.
* Mai Pen Rai: Another characteristic Thai phrase which means never mind, it doesn't matter - a concept well worth keeping in mind.
-Info courtesy of TAT-
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